Top Beauty Retail Apps in Russia: Q3 2025 Performance

In the third quarter of 2025, the top beauty retail applications in Russia showcased varied performances in terms of downloads and weekly active users. Here's a closer look at the trends for each app based on Sensor Tower data.

Gold Apple: beauty store experienced fluctuating download numbers, peaking at approximately 89.3K by the end of September. The app maintained a robust user base, with weekly active users ranging from 3.4M to 4.4M, demonstrating its strong presence in the market.

ЛЭТУАЛЬ: косметика, парфюмерия saw a high in downloads at the start of the quarter with over 91K and ended with a steady count of around 66K. Active users fluctuated but remained substantial, with numbers nearing 2.1M by the quarter's end.

РИВ ГОШ: интернет магазин showed a significant uptick in downloads mid-quarter, reaching over 31.6K, and concluded at 27.1K by September. Active users varied throughout, peaking at 399.8K in August before stabilizing around 372.3K.

Подружка: магазин косметики had consistent download numbers, peaking at 21.9K in early September. The app's active user count increased to a high of 390.6K before settling at 233.9K by the end of the quarter.

Lastly, Buy Siberian exhibited a gradual increase in downloads, reaching 9.6K in September. Active users started at 137.6K but displayed a slight decline, closing the quarter with around 106.1K.

These insights highlight the dynamic nature of the beauty retail app market in Russia. For more detailed data and analysis, visit Sensor Tower.